How Panax enabled Beachwold to centralize 200+ accounts and unlock ~$120K in annual yield

About Optimove

Optimove is a customer led- marketing platform that helps brands use data to drive personalized, customer-centric marketing campaigns. By combining customer data, analytics, and automation, Optimove enables businesses to create targeted, personalized communications across multiple channels like email, SMS, and social media. The platform is known for its predictive modeling capabilities, which help brands understand customer behavior patterns, segment audiences, and optimize marketing efforts to improve customer retention, engagement, and lifetime value.

After massive company growth in the past two years, Optimove had challenges around global cash management. These included:

• Managing distributed cash flow within multiple banks and currencies. 
• They had excess cash, and wanted to optimize liquidity.
• Optimove had cash in both banks and payment wallets. They needed full visibility into this data as well, so that it would be included in their full cash position. 

Optimove & Panax (After only one month)

• Easy and smooth onboarding process: Over 40 accounts connected in the first 3 weeks of onboarding. 
• No expensive and drawn out onboarding process and no IT implementation needed. 
• Full visibility into the cash situation via alerts and reports means the team can be proactive.

The Challenge

Over the past two years, Optimove has experienced substantial growth, expanding its platform’s capabilities . This momentum includes strategic investments, such as the acquisition of Kumulos and Graphyte, which added mobile marketing and AI personalization tools, enhancing Optimove’s ability to deliver personalized, cross-channel customer experiences. Managing cash flow manually, across multiple accounts and currencies in Excel was a challenge for the lean, distributed finance team. 

As well as over 40 bank accounts, Optimove also uses payment wallets. They struggled to have visibility into this data as well, so that it would be included in their full cash position. 

As a hyper-growth company that had made a number of acquisitions Optimove also had significant cash at hand, Optimove needed not just visibility, but also the ability to optimize liquidity and make the most of its idle balances.

In addition to optimizing liquidity, Optimove wanted to centralize all the banking data into a one insightful cash flow report, to be their source of truth, and understand trends and anomalies of their cash flows. The team wanted a solution that could be implemented quickly, because they didn’t have the time available for a lengthy implementation process, or the resources available for running a complex solution. 

{{quote-component}}

The Solution

Optimove’s Panax account, with over 7 banks and 40 accounts was set up and running in less than a month. The finance team even configured two banks themselves within the system, while the Panax onboarding team handled the rest. 

Because the accounts were set up and configured so quickly, the Optimove finance team had access to all their cash flow data in one platform, and could immediately begin to optimize liquidity.

By connecting their ERP to Panax, Optimove was able to generate insightful cash flow reports immediately, thanks to Panax's AI-powered categorization of banking data. The combination of quick configuration, responsive support, and built-in automation gave the team efficiency and control.

The Results

The quick onboarding time gave Optimove immediate value; Optimove were impressed with how quickly they were onboarded to Panax, without investing in IT or the finance team’s resources, and how simple the platform is to use.

With full visibility into global cash management, Optimove can now make informed decisions, fine-tune resources in each region, and optimize liquidity.

Most importantly, Panax’s proactive alerts and improved visibility enabled Optimove to increase its invested cash while reducing liquidity risk. The Optimove team was able to invest additional $5.5 million, generating over $250,000 in annual interest income – turning previously idle balances into a new revenue stream.

Overview

TimePayment, a leading equipment finance company, partnered with Panax to modernize and automate its treasury and cash flow reconciliation processes. Before Panax, the treasury team managed reconciliations through manual processes and multiple reporting tools, creating opportunities to improve efficiency, consistency, and confidence in the data.

With Panax, TimePayment has achieved near-perfect reconciliation accuracy, given its teams real-time cash visibility, and automated critical reporting workflows - freeing finance leaders to focus on strategy rather than manual workflows. 

‍

Before Panax

• Reconciliation Gaps: Significant discrepancies between bank data and categorization of items within internal cash report.
• Manual Processes: Weekly actuals updates and cash reports required extensive manual work in Excel.
• Disconnected Tools: Forecasting and reconciliation were split across multiple systems with limited ERP integration.

Panax solution

Panax became TimePayment’s central hub for treasury operations—seamlessly syncing with Microsoft Dynamics 365 Business Central, consolidating workflows, and delivering accurate, real-time reporting.

How TimePayment Uses Panax:

• Accurate Cash Flow Reconciliation: daily exports of actuals directly into Panax have drastically tightened the accuracy of cash flows.
• ERP Integration: Direct sync with Business Central reduces manual reconciliation. While some batch payment limitations remain, the team has effective workarounds and is tracking Panax’s roadmap for enhanced transaction-level split capabilities.
• Cross-Team Access: Accounting teams log into Panax daily to tag transactions and export reports for stakeholders. Treasury and finance leadership leverage weekly and monthly insights, accompanied with an automated daily report.

{{quote-component}}

Automation in action

Panax’s AI-driven reconciliation supports:

• Automated matching between transactions and corresponding invoices, journal entries and payments
• Automated identification of multiple invoices paid by one transaction
• AI-Rule-based transaction categorization
• Out-of-the-box clear and insightful cash reporting

Why Panax?

• Tight ERP integration with Microsoft Dynamics 365
  
• Minimal forecast variance across all cash activities
  
• Collaboration-first platform for accounting and finance teams
  
• Automated reporting aligned to stakeholder needs
  

TimePayment’s experience shows how an AI-native cash management platform can eliminate manual inefficiencies, deliver near-perfect accuracy, increase efficiency, and empower cross-functional finance teams to make faster, smarter decisions.‍

About the company

A growing logistics company that provides various freight and logistics services to its customers around the world. Global expansion has brought new challenges to the business:

• Multiple banking relationships with various financial institutions.
• Daily manual processes to track cash position, understand trends, and make cash operating decisions.
• Difficulty in creating a standardized, holistic picture of the group’s liquidity across regions.

Growing logistics group & Panax

• Automated, real-time view of the group’s liquidity - Saving 12-20 hours of manual work per week!
• Proactive management of credit lines and optimization of cost of credit - Saving of >$100K in interest payments per year!
• Identification of important inflows and outflows trends in real-time.
• Confidence in short-term liquidity position and control over cash operating decisions.

The challenges

The vast footprint of the group includes a multitude of banking relationships with various financial institutions. This, combined with the thin margins that characterize the logistics industry, and the usage of various credit lines for financing the group’s significant working capital, created a huge challenge for the finance team.
‍
The team had to perform daily manual processes to track cash position, understand trends, and make daily cash operating decisions. With the group’s growth, it became increasingly challenging for the lean finance team to cover the full global activity, making it impossible to create a standardized, holistic picture of the group’s liquidity across regions.
‍
Other than wasting the team’s precious time on manual, error-prone tasks, there was a constant feeling of “chasing our own tails'' – by the time the team finished collecting and analyzing the data, it was already stale, and the result was backward-looking, reactive decisions, that were suboptimal and wasteful.
‍

{{quote-component}}

The solution

Once the company connected all its bank accounts and credit lines to Panax, the team had access to an automated, real-time view of the group’s liquidity. Knowing how much cash is in operating accounts, the utilization of credit lines, and recent changes and trends in liquidity, enabled the finance team to, first and foremost, be in control and have confidence in their short term liquidity position and guardrails.

In addition, Panax’s automatic transactions categorization empowered the company to identify important inflows and outflows trends in real time, independently of ongoing accounting processes and banks’ reconciliation, and focus the team on key levers for improving cash flows.

Finally, the smart alerts helped them to proactively manage the group’s credit lines, respond quickly to cash movements, and better control and optimize its cost of credit.

The results

Leveraging Panax’s cash flow management platform created immense value for the company in several key areas:

• Reduce average credit lines utilization by >5% – Given current interest rates, this reflects a massive saving of >$100K in interest payments per year.
• Save 12-20 hours of manual work per week, and maintain full, real-time control over their liquidity – The finance team is now free to invest its time in more strategic, value-add tasks and make informed cash decisions with ease.
• ‍Obtained full visibility on global cash management on a daily basis gives the ability to make informed decisions and streamline cash management processes effectively, and enables to fine-tune the cash resources in each region, resulting in increased efficiency and better financial control.

‍